Hillel International: Social Media Strategist
We are seeking a candidate who can grow and manage Hillel International's online channels on a daily basis, conceive and execute creative campaigns and engage our online community of students, parents, alumni, donors and the broader Jewish community.
What You’re Great At
Creating compelling and exciting social media content that connects with people and inspires them to engage
Designing eye-catching graphics and video
Being a natural storyteller who knows what to say and when to say it
Understanding core social channels and their audiences, and being able to adjust content appropriately
Engaging authentically with online followers and ambassadors
Maximizing social media advertising and boosted posts to highlight important programs and opportunities
Developing and executing long-term social media plans and content calendars
Measuring, analyzing, and reporting results and being able to distill learnings to improve work
Keeping track of what key constituencies and partners are posting online and working to amplify that content quickly and seamlessly
Keeping up with the latest trends and technology to find innovative ways to connect with college students
Being an advocate for social media to drive business and teach others how they can grow their online community
Coordinating with multiple internal teams on several high-priority projects at any given time
Communicating clearly and effectively, including strong written and oral communication skills
What You’ll Bring to the Job
Bachelor's degree
4+ years of professional work experience
Experience and proven results developing and implementing social content for a brand, school or nonprofit organization.
Familiarity with HootSuite, SproutSocial and similar social management platforms and social media reporting tools
Ability to engage and monitor a social community
Understanding of and commitment to abiding by web accessibility best practices
Strong graphic design skills
Experience as a writer and editor who is comfortable writing both short-form social captions and longer blog posts
Strong project management skills with ability to prioritize and manage multiple projects simultaneously under tight deadlines.
Proficiency with Photoshop, Canva or other graphic design program
Ability to take portrait and candid photographs
Ability to film video and audio and make light edits
A team-oriented approach to work, a strong work ethic, feel at ease managing a project, a sense of humor, an ability to take risks and learn from challenges
As Social Media Strategist, a typical day may include
Drafting and customizing content to post on Facebook, Twitter and/or Instagram.
Working with students to develop a TikTok video for Hillel’s channel
Designing graphics to draw attention to the latest Hillel@Home speaker
Planning an interactive campaign to grow Facebook engagement around Passover
Leading a webinar to teach student leaders how to use WhatsApp and Snapchat to grow event attendance
What You’ll Own and How You'll Grow
Digital Communications
Establishing and implementing overall social strategy for Facebook, Twitter, Instagram, Snapchat, TikTok and YouTube
Setting goals and objectives for each channel with supervisor — and then, meeting (or exceeding) those goals
Owning and brainstorming content for Hillel International’s social content calendar and collaborating with key stakeholders to ensure key messages are communicated
Writing copy for all of Hillel International’s social channels
Customizing content by channel
Finding ways to engage various audiences, including students, parents, alumni, donors and the broader Jewish community
Being a steward of the Hillel brand by creating a strong, consistent visual language that reflects our brand
Graphic design, photography, podcasting, and video editing.
Coordination with internal stakeholders, including Digital Marketing, Israel Engagement, Global Leadership, Online Services and other internal departments
Creating and executing social media advertising plans for various programs and departments, including designing content, scheduling and billing
Developing and maintaining social media calendars and planned interactive campaigns
Regular analytical reporting and initiatives to grow social media audience and engagement
Daily monitoring, listening, and responding to social communities
Advise campus professionals who are managing social media accounts
Communications
Draft and edit content from Hillel International departments and campus partners for use in social media and website.
Contribute longform content for print publications, including Hillel College Guide
Oversee content and design of social media tools for campus professionals. Provide feedback and training, when necessary.
Supervision and Professional Growth
Participate in weekly professional supervision with the Director of Communications, weekly team planning meetings and collaboration with digital communication vendors.
Participate in ongoing Jewish learning and growth with other staff members.
Opportunities for professional development classes and courses to keep skills up to date.
What You'll Get Out of It
Competitive salary, benefits, and vacation time, including 3 weeks of vacation leave and 3 weeks of sick time as well as parental leave. Hillel also offers a comprehensive benefits package, including health insurance, retirement plan, life insurance, Long Term Disability (LTD), and Flexible Spending Plan;
Opportunities for regular professional development and continuing education, including occasional (bi-annual) travel to conferences and events;
Competitive salary in the non-profit marketplace; the range for this position is $55,000-$68,000, commensurate with experience.
Great professional development, mentoring, and skill building opportunities.
About Hillel International
Founded in 1923, Hillel has been enriching the lives of Jewish students for nearly 100 years. Today, Hillel International is a global organization that welcomes students of all backgrounds and envisions a world where every Jewish student makes an enduring commitment to Jewish life, learning and Israel. Hillel is dedicated to enriching the lives of Jewish students so that they may enrich the Jewish people and the world. As the largest Jewish student organization in the world, Hillel builds connections with emerging adults at more than 550 colleges and universities and inspires them to direct their own path. During their formative college years, students are challenged to explore, experience, and create vibrant Jewish lives.
About Hillel’s Charles and Lynn Schusterman International Center
Hillel’s Charles and Lynn Schusterman International Center (SIC) which has multiple offices throughout the world including in Washington, D.C., San Francisco, Chicago, New York and Jerusalem, helps local Hillels in the areas of institutional advancement, strategic planning, leadership development, fundraising, talent, fiscal administration, student engagement and communications.
Hillel is an equal opportunity employer. We are committed to creating an accepting and inclusive environment for all.